The Downtown Maryville Holiday Market 2026: Mark November 28 for the Area's Biggest Artisan Market and Tree Lighting
If you only put one date on the calendar for the kickoff of the holiday season in Maryville, make it Saturday, November 28. That's when the Downtown Maryville Holiday Market takes over Broadway Avenue again, and if last year was any guide, it's the kind of day that feels like a small-town Christmas postcard come to life.
It runs on Small Business Saturday, the Saturday after Thanksgiving, and this year that lands on November 28. Around 150 local artisans and craftspeople set up booths along the street, so there's a lot to browse — handmade gifts you won't find at the big box stores, from candles and soaps to woodwork and jewelry. The vendors do change year to year, so even if you've been before, it's worth another stroll.
This is also a genuinely kid-friendly hang. Beyond the shopping, there are free children's activities spread along Broadway, which is a nice touch if you're trying to keep little ones entertained while you actually get to look at things. Santa makes an appearance, and the day wraps up with the downtown tree lighting to close things out. Parks & Rec lists the tree lighting at roughly 5:30 in the evening on the 28th, though the exact timing can shift as the event gets closer — I'd confirm before you go.
A few practical notes for families:
- Location: Broadway Avenue in downtown Maryville, near the courthouse. Free to attend.
- Parking: Street parking fills up fast on market days. Earlier in the morning it's easier; plan to park a block or two over and walk.
- Cost: The market and the children's activities are free. You'll want cash or cards for the vendors — most take cards these days, but a little cash is a safe backup.
- Pace it early: Mornings and early afternoon are calmer. By late afternoon, especially around the tree lighting, it gets busy.
- Good for what ages: This one works for everyone, but it really shines for kids old enough to have opinions about what they'd buy Grandma for Christmas — and for families who want a gentle, no-pressure first holiday outing.
If last year's edition is anything to go by, the Downtown Maryville Holiday Market is one of the best free ways to start the season in Blount County. Save the date, bundle up, and go early.
Event details (exact vendor lineup, activity schedule, and tree lighting time) can change as November 28 approaches — check the Downtown Maryville pages and Parks & Rec for updates before you head out.